In this project your group will create an idea for an original good or service.  You will then create an comprehensive business plan, which you will pitch to prospective investors (your classmates - who each have $10m to invest as they see fit).  The winning project will be the one that garners the most support from the investors.

Your group needs to develop/decide:

• An original idea for a good (product) or service. (1 slide)
• Who is your target population (age, income, location, etc.)? Why do they need your service or product? (1-2)
• What is your marketing strategy? Describe pricing and advertising strategy. (1-2) You will also produce one 30 second TV ad & one 30 second Radio ad
• What resources and capital will you use in making your product.  What specific items will be needed to make your product or service? (plastic, factories, skilled or unskilled workers, etc.) (2-3)
• Final Pitch: What are your company goals?  Why should an investor join your cause? How will you make a profit?  (1-3)

Specific list of all the things you'll need for production (you need to make sure you have considered all of these things, and that they show up in your PPT):

• Land/real estate/office space/warehouse space/factory space
• Employees (types, skill levels, position descriptions, qualifications)
• Overall budget
• Transportation needs
• Methods of production (machinery, etc.)
• Utilities
• Packaging
• Raw materials/ingredients, etc.